2025 China (Anji) Chair Industry & Accessories Expo: Introduction To The Convening And Its Impacts

Basic Information and Scale Pattern

Core Elements: Hosted jointly by Zhejiang Chair Industry Association and Anji Exhibition Center, this expo was held at Anji Exhibition Center (Anji China White Tea City) from November 18 to 20, with the theme of "Whole-Industry-Chain Collaboration to Empower Green Intelligent Manufacturing". Over 300 enterprises nationwide participated in the 3-day event, covering a total exhibition area of 12,000 square meters with 500 standard booths, setting a new record for the scale of regional chair industry expos.

Exhibitor Pattern: It presents the characteristic of "core agglomeration and national radiation" - 121 enterprises from Zhejiang Province (accounting for 40.3%), along with active participation from enterprises in more than 10 provinces and cities including Guangdong (51 enterprises), Hebei (23 enterprises) and Jiangsu (15 enterprises). The exhibitors cover the entire industrial chain categories such as fabrics, machinery, hardware and finished products, among which finished product enterprises account for 8%, accessory enterprises for 28%, and material & equipment enterprises for 34%, fully demonstrating the ecological layout of the chair industry.

2. Core Content and Featured Activities

Whole-Industry-Chain Exhibition Matrix: It covers four core sectors - finished products (office chairs, gaming chairs, children's study chairs and other products for all scenarios), accessories (precision components such as five-star bases, gas springs and lifting brackets), materials (green raw materials such as eco-friendly spray adhesives, nano odor-removing adhesives and technical fabrics), and equipment (intelligent equipment such as laser machines and robotic welding machines). Among them, the intelligent warehousing systems and low-formaldehyde production lines displayed by leading enterprises like Wanbao Smart Home became the highlights.

Supporting Activity System: Three core events were held simultaneously, namely "Chair Industry Green Intelligent Manufacturing Forum", "Cross-border E-commerce Matching Meeting" and "Overseas Purchasers Special Negotiation Meeting". Experts from the United Nations Industrial Development Organization and representatives of Middle East exhibition and sales centers were invited to share industry trends. On-site, over 200 contracts were signed between hardware accessory enterprises and finished product manufacturers, shortening the average supply chain response cycle by more than 30%.

Part 2 Multi-Dimensional Industrial Impact of the Expo

1. Industrial Ecology: From "Cluster Agglomeration" to "Collaborative Symbiosis"

Through the centralized connection of enterprises across the entire industrial chain, the expo further enhanced the resilience of Anji's chair industry cluster. Currently, Anji has more than 1,700 green home furnishing enterprises, with large-scale enterprises accounting for 60.23%. The expo promoted the formation of a closed-loop collaboration model of "raw material procurement - equipment upgrading - finished product R&D - market sales". For example, the on-site cooperation between fabric enterprises from Shandong and finished product manufacturers from Anji shortened the R&D cycle of high-end chairs from 3 months to 45 days. Meanwhile, the north-south industrial linkage broke regional barriers, and the in-depth integration of intelligent equipment technology from Guangdong and hardware manufacturing experience from Hebei at the expo laid an ecological foundation for Anji's chair industry to strive for an annual output value of 5 billion yuan.

2. Market Expansion: Activating Dual Circulation and Accelerating Brand Globalization

Domestic Market Breakthrough: Relying on the precise matching mechanism, the expo continued the previous momentum of "over 500 million yuan in transaction volume within 3 days". For main products such as office chairs and gaming chairs, more than 80 new regional agents were added in East China and North China. Among them, orders for products from "specialized, refined, characteristic and innovative" enterprises accounted for 35%, promoting the industry's transformation from "scale expansion" to "value enhancement".

International Layout Upgrade: The expo formed a linkage of "domestic exhibition + overseas implementation" with Anji's overseas exhibition and sales centers. At present, 4 exhibition and sales centers in the United Arab Emirates, Saudi Arabia, Oman and South Africa have achieved a sales volume of 35 million yuan and intended orders of 180 million yuan. During the expo, overseas purchasers gained on-site experience of eco-friendly and intelligent products, resulting in an additional 1 billion yuan in cross-border intended orders. Combined with the 10.56 billion yuan export foundation in the first half of the year, this accelerated the penetration of products into more than 190 countries and regions, further enhancing the brand influence of "Chairs of the World, Made in Anji".

3. Technological Upgrade: Catalyzing Dual Transformation of Green Development and Intelligence

Green Production Innovation: The eco-friendly materials and production technologies showcased at the expo promoted the industry's shift from "end-of-pipe treatment" to "source emission reduction". Enterprises in Anji have achieved low-formaldehyde levels in auxiliary materials such as adhesives and coatings. Enterprises like Wanbao Smart Home have realized self-sufficiency in production through photovoltaic power supply, and their independently developed eco-friendly gaming chairs have an annual sales volume of over 20 million US dollars, ranking among the top in the European and American markets.

Popularization of Intelligent Manufacturing: The display of equipment such as laser machines and 3D wire bending machines provided replicable upgrading solutions for small and medium-sized enterprises. Taking Wanbao Smart Home as a reference - which increased efficiency by 5 times through intelligent warehouses and achieved cross-border sales of hundreds of thousands of single products - the equipment upgrading promoted by the expo is expected to increase the average production efficiency of the industry by 25% and reduce the defect rate by 18%, providing technical support for the production capacity of "70 chairs produced per minute".

4. Regional Economy: Multiplier Effect and Demonstration Value of Pillar Industry

Direct Economic Contribution: The expo drove consumption in exhibition participation, logistics and accommodation, bringing an incremental value of over 200 million yuan to Anji's tertiary industry. At the same time, it attracted 5-8 high-quality supporting enterprises to settle in the Green Home Furnishing Town (which currently has more than 180 enterprises), forming a "strong magnetic field" for industrial clusters.

Long-term Development Empowerment: As Anji's largest pillar industry, the chair industry currently accounts for over 15% of the local GDP. The upgrading promoted by the expo is expected to push the 2025 output value to exceed 35 billion yuan and create 5,000 new jobs. More importantly, the "bridge between government and enterprises" built by the expo helps improve the supporting policies covering "talent, venue, global expansion and services". Its model of "grouped global expansion" and "whole-chain collaboration" provides a replicable "Anji Solution" for county-level industries to integrate into the global industrial chain.

Conclusion: From Industry Expo to Engine of Industrial Evolution

This expo is not only a platform for product transactions, but also a core hub for Anji's chair industry to achieve "ecological collaboration, technological iteration and brand upgrading". It strengthens the advantages of industrial clusters through the agglomeration of the entire industrial chain, leads the industry's transformation with green intelligent manufacturing, and expands market boundaries through global layout, promoting the leap from "Hometown of China's Chair Industry" to "Global Chair Industry Center" and serving as a vivid model for the high-quality development of county-level characteristic industries.